If you’re sick of Instagram, you’re not alone. That day Facebook was down felt like hell for all of us who wanted to launch something, who missed out on connecting with clients, who were relying on that post or that reel to make sales.
Mercury retrograde - am i right?
Not to mention our addiction to dopamine from likes, shares, DMs and comments. It’s got me thinking if being on Instagram at all is something I want when it comes to my mental health.
Let me reassure you - there is another way.
Whenever I design a website, the first thing I make sure to do is set up a content strategy that is anchored in good SEO practices. That way we aren’t shooting in the dark when it comes to building the site map. Instead, we intentionally craft an experience for your dream client based on things they are already searching for on Google.
With a good SEO strategy you position yourself so that when people are looking for what you have to offer, they can find you easily. You go to where folks are already looking .
Marketing doesn’t have to feel icky. It doesn’t have to feel gross and pushy. You don’t have to burn out from posting every. single. day. to try to gain followers so that what - 1% converts?
With good SEO, content you create one time gains traction, traffic, and increases in rank.
Imagine being number one when I search « Reiki healer near me » ? « Yoga studio Montréal »? « Tarot course »? « Crystal shop » ?
Instagram is not the only way.
On Tiktok, I broke down the three reasons why I no longer rely on Instagram to promote my business, and why I encourage all of my clients to have great SEO instead. I also shared my top tips for having a bomb Google My Business profile (surprise - it’s your ticket to great SEO ranking!)
Let me show you the magic of SEO to free ourselves from these social media algorithms. Join me for my workshop next week!
Introduction to SEO workshop
October 27th 12-1:30pm EST
What we'll cover
The SEO basics
Identifying your target keywords
Reworking your top pages to rank for your target keywords
Backlink brainstorm
This workshop is for you if...
you already have a website and are looking to improve it
you want more people to be able to find you by searching on Google
you want to take action in 90 minutes to put in place a simple SEO strategy
At the end of these 90 minutes we will have created AND implemented your basic SEO strategy.
You can take this method to apply to the rest of your website on your own after the workshop is done.
Intro to SEO Workshop
with Drea Gideon
Wednesday October 27
12 - 1:30pm
on Zoom
includes workbook and replay
44$
Have a question about the workshop or SEO in general? Any other web design topics you’d like me to cover? Hit reply or leave a comment below.
xoxo
The Website Witch 🔮